Monday, December 30, 2019
A Website Called Maya s Hope - 1092 Words
In a website called Maya s Hope, they mention that in their orphanage the 85% of children of age seven and older who do not get adopted are put in institutional care. In this website they mention that only 1 out of 4 children are adopted legally, these include the children who have illnesses or major disabilities. It is hard for these children to get a home I if they have a bad past. According to Kendra Cherry, a graduate from Boise State University with a Masterââ¬â¢s in education and a Bachelor in psychology from Idaho State University, explains the stages of life. Children are anywhere from birth until 11 years old (Cherry, 2016). This is when child abuse is more prevalent. But what happens when the child becomes an adolescent or aâ⬠¦show more contentâ⬠¦The article suggests that there is a cascade effect when dealing with child abuse and the parents and how it can be passed on to the rest of the children. This would also suggest that it would be an unending cycle in which now the next set of parents would also be at risk to abuse their children. The authors though find something different. Yes, it is true that the abuse carries on in a certain fashion, but a form of abuse that most likely does not carry through but physical child abuse does. In the author s words, ââ¬Å"In sum, mothersââ¬â¢ sexual abuse history was unrelatedâ⬠(2015). When talking about the history of physical child abuse the mothers suffered the authors find ââ¬Å"In sum, mothersââ¬â¢ physical abuse history was indirectly related to childrenââ¬â¢s internalizing problems.â⬠(2015). The article also points out that this cycle of abuse keeps going in some form or another. The article states, ââ¬Å"when mothers experience physical abuse in childhood, they are more vulnerable to experiencing depressive symptoms shortly after the birth of their child, which is in turn associated with childrenââ¬â¢s development of their own difficulties with mood and affect regulation.â⬠(2015). This serves to back up the idea of an unbreakable cycle of abuse done by the parents and so
Sunday, December 22, 2019
Marketing audit of Nike - 3562 Words
MARKETING AUDIT PROJECT ON: SUBMITTED BY: ANOOP KHURANA -2012081 SHASHANK MAKKAR -2012*** MANRAJ SINGH SANDHU-2012136 OJASWI SHARMA-2012154 SUSHANT SHARMA-2012156 INDEX SR. NO. CONTENT PAGE NO. 1 INTRODUCTION 2 2 ENVIRONMENTAL ASPECTS â⬠¢ ECONOMIC â⬠¢ CUSTOMER â⬠¢ COMPETITION 3 MARKETING ASPECTS â⬠¢ OBJECTIVES â⬠¢ STRATEGIES â⬠¢ TACTICS 6 4 4Pââ¬â¢S â⬠¢ PRODUCT â⬠¢ PRICE â⬠¢ PLACE â⬠¢ PROMOTION 9 5 MANAGEMENT INFORMATION SYSTEMS 11 6 ENVIRONMENTAL ANALYSIS 12 7 CONCLUSION 16 8 RECOMMENDATION 16 9 BIBLIOGRAPHY 18 INTRODUCTION Nike is an incorporated companyâ⬠¦show more contentâ⬠¦The company believes that demands from international markets will increase in future. Nike must cater to a large portion of the new generation that demands the latest trends and styles. Nike should take into account the changing US demographics due to the rising proportion of Hispanics, Asians, and African Americans. These groups have different preferences that Nike should be able to satisfy. Nike should identify the next generation of loyal customers and provide for their needs. COMPETITION Who are the companies or brands with which the organization or brand competes? What are their sales and market share trends? How do their approaches to the market differ from the organizations, and from each other? Are there any specific weaknesses in any competitors that can be turned into opportunities? Are there any specific strength that are major threats? What adjustments have been made? Succeeded or not? What other changes are being contemplated? Why? Competition is very fierce due to the number of companies competing for sales. Lots of money goes to marketing and promotions using various channels to reach the young demographic group of consumers who spend the most money on Nikeââ¬â¢s products. Growth is slowing down in the athletic footwear industry. But new markets are emerging with high growth rates. These markets include extreme sports market and the corporate merchandise market. Nikeââ¬â¢s global market share was an impressive 30.4% in 1998. TheShow MoreRelatedA Critical Tool Of Human Resource Management For Lean Manufacturing At Nike824 Words à |à 4 Pagescritical tool of Human resource management for lean manufacturing at Nike, it helps to utilize their labor forceââ¬â¢s continuous improvement by providing practices. The management at form of standardized CI such as quality award, institute improvement, external benchmarking programs. Additionally, Nikeââ¬â¢s scoring card established to ensure all staffs by performing at Nikeââ¬â¢s standards. Though this new standard of factory self-governance, Nike is allowed for notifying their essential attention and resourceRead MoreThe Nike Inc. Company945 Words à |à 4 PagesIntroduction The Nike Inc. company ââ¬Å"Just Do Itâ⬠logo encourages many to be motivated to push themselves to work hard and to feel good about themselves. The Nike Inc. shoe industry has marketed their sneakers through popular icons such as sport players. However, the same should be encouraged in employees who manufacture these products overseas in China, Indonesia and Korea. Nike has a responsibility to ensure that Management in the manufacturing company are held to a higher practice to avoidRead MoreHow Nike Changed Its Expansion Strategy1362 Words à |à 6 Pagesâ⬠¢ Explain how Nike came to that situation through its expansion strategy ââ¬ËAlthough multinationals are eager to pursue the opportunities of increased global integration, they are increasingly aware of the reactions which their strategies induce ââ¬â both at home and abroad. Thus, they tread warily, lacking clear and agreed-upon definitions of good corporate citizenship. The athletic footwear industry experienced an explosive growth in the last two decades. In 1985, consumers in the United States aloneRead MoreNike Case Study1219 Words à |à 5 Pages Should Nike be held responsible for working conditions in foreign factories that it does not own, but where subcontractors make products for Nike? Some people probably think that designing and marketing its products is what Nike is responsible for. But outsourcing its manufacturing divisions into foreign countries doesnà ´t release Nike from the responsibility. During a developing process manufacturing is one of the most important intermediate steps and because of that it belongs to Nikeà ´s responsibilitiesRead MoreThe Contemporary Challenges Of Outsourcing1244 Words à |à 5 Pagesabout everyone, so it is no surprise that companies that partake in it, are publically called out and put under close scrutiny: the company Nike is no exception to that. ââ¬Å" Nike was an early target for the very reason that it s been so successful. Its business model was based on outsourcing itââ¬â¢s manufacturing, and then using the money it saved on aggressive marketing campaignsâ⬠(Nisen). All of the negative issues that surrounded the outsourcing of manufacturing jobs started coming to light in the earlyRead MoreNikes Market Audit 2227 Words à |à 9 PagesTASK 2 a) ââ¬ËMarketing Auditââ¬â¢ as a crucial factor The marketing audit is a fundamental part of the marketing planning process. It is conducted not only at the beginning of the process, but also at a series of points during the implementation of the plan. The marketing audit considers both internal and external influences on marketing planning, as well as a review of the plan itself. Marketing Audit considers the basics of the marketing audit, and introduces a marketing audit checklist. The checklistRead MoreNike Business Analysis Essay1378 Words à |à 6 PagesIV. Marketing strategy As a leading athletic brand in the world, much of Nikeââ¬â¢s success can be attributed to its shrewd marketing strategy. As reported in its 2009-2010 Annual report, because NIKE is a consumer products company, ââ¬Å"the relative popularity of various sports and fitness activities and changing design trends affect the demand for our productsâ⬠. Therefore, Nike must ââ¬Å"respond to trends and shifts in consumer preferences by adjusting the mix of existing product offerings, developing newRead MoreMarketing Management Debates1421 Words à |à 6 Pagesbrand. à Any product extensions that conflict, deteriorate or dilute the brand. Brand extensions can be a profitable business growth strategy by associating the new product with the existing strong brand that the company has developed. à For example, Nike started out as a running shoe manufacturer. à They built their brand equity by developing the brand elements of being memorable by: * Memorable amp; Meaningful - have a simple tag line of ââ¬Å"just do itâ⬠was easy to remember and evoked an emotionRead MoreNike Debate1223 Words à |à 5 PagesCase:à Nike:à The Sweatshop Debate 1. Should Nike be held responsible for working conditions in foreign factories that it does not own, but where subcontractors make products for Nike? Yes, Nike is not only responsible but also accountable for the working conditions of foreign countries that it does not own. Nike should realize that it is a Global Organization and working globally does not only mean that taking advantage of low cost destination but also taking responsibility of the contractors/employeesRead MoreOutsourcing Practices of Adidas, Converse, Nike, and Reebok1079 Words à |à 4 PagesOutsourcing Practices of Adidas, Converse, Nike and Reebok Introduction Apparel and shoe manufacturers continued to offload the more costly yet easily replicated part so their business models to concentrate on brand building, marketing, sales and attaining greater distribution channels globally. These are the pressures all apparel and shoe manufacturers face, and it is particularly challenging in the athletic show industry (Kynge, 2009). Adidas, Converse, Nike and Reebok have been outsourcing production
Saturday, December 14, 2019
Christians Restoring the Environment Free Essays
ââ¬Å"Go Green,â⬠the new slogan that promotes saving the environment is being heard everywhere. As I turn on my television or pass a billboard on the highway. The message is loud and clear that the earth is desperately crying out for us humans to start taking care of our domain. We will write a custom essay sample on Christians Restoring the Environment or any similar topic only for you Order Now According to Green Living, ââ¬Å"Going green is about conserving our resources, finding alternative energies, and innovative ways to keep our rivers and oceans cleaner and our landfills smaller. (Scheid, 2009) Christians can make a difference in the environment if all the churches in the United States rallied together to promote environmental restoration. Iââ¬â¢m aware that our environmental issues are extreme; however, if you have a large organization such as the church pushing the cause to its congregants, I believe we will begin to see a difference in those who make conscious decisions that will attribute to the restoration of our environment. Targeting individuals and families through the media and ads are positive but I question how affective those streams of influence really are. I know that I have personally not given a lot of attention to, ââ¬Å"Being Green. The reason for that is because I donââ¬â¢t really understand the importance of individuals making small changes towards these environmental issues, especially when you look at the massive oil leak in the Gulf of Mexico. It makes me want to ask why we are being targeted. It appears our efforts are useless when big corporations make destructive decision that affect the environment way more than me and my family ever could. I also know that right now my family canââ¬â¢t afford to go out and buy energy saving appliances which is a huge expense in this depressed economy. Also, most of the items you can buy that are ââ¬Å"greenâ⬠cost more. Cleaners, paints, materials can add up and really have negative affects on a personââ¬â¢s financial income if you are living on a budget. I have also heard so much controversy around the validity of global warming that I question if it is all a hoax or if there really is anything that can be done to help improve our environment. However, if churches began answering these questions to their attendees and began promoting environmental restoration, I believe we would see people become passionate to the point they start making more ââ¬Å"go greenâ⬠choices. According to the US Census Bureau, there are approximately, 310,470,820 people in the United States alone. (Census Bureau, 2010) Gallup poll states that 43. 1% of Americans reported going to church weekly. (Newport, 2010) If the churches would rally around the environmental restoration cause, they could be influential to their attendees about taking care of the environment. According to Star Tribune, ââ¬Å"The faith community has become one of the major players in environmental issues. Coming from the standpoint of morals, religious groups are able to address green issues from a different perspective than the political or socioeconomic juggernaut. (Strickler, 2008) There are several things that churches can do on a Sunday morning to persuade their attendees. Many churches these days do video announcements that are very affective because they are visual. I think it would be an asset to incorporate visual examples of these individual churches making an effort to bring restoration to the environment. They could use these video announcements to educate their members, teach them the importance of conserving energy and lessening pollution and give their congregants specific tips on how they can save energy with updated appliances. The churches could also speak with some appliance stores that may offer discounts to their church members in hopes that they would switch over to these energy saving appliances. Churches could avoid using paper as much as possible by using their website or phone tree to contact their congregants. They could also dedicate a wall within the church which displays information about environmental restoration as well as giving information on their website. Ricky Nolan of Minneapolis attended an earth day service at his church and he stated, ââ¬Å"The religious world, ââ¬Ëbrings a sense of responsibilityââ¬â¢ to the ecological debate. (Strickler, 2008) Unlike the secular world, the church can emphasize the importance of taking care of the earth because God made it. Pastors can use scripture to explain Godââ¬â¢s intent of being good stewards over His creation. Christians can stand together by good simple Christian stewardship and work towards a cause that will benefit not only our generation but several generations to come. Most people will listen to their spiritual leader with an issue such as environmental restoration because it is a good cause and because they are very good at endorsing worthwhile causes. They know how to make their listeners take personal responsibility. Pastors already have a level of influence; why else would 43% of people in America take time out of their busy schedules to attend church. Pastors could use this influence to evoke passion; once these spiritual leaders have made their members zealous about the cause; I believe that excitement would automatically spill over into their individual communities. So you might ask why it is necessary for our churches to get involved since there is so much information already spreading about being environmentally conscious. I personally donââ¬â¢t believe that most people really care enough to change their lifestyle. However, if a repetitious announcement is being made weekly in a place that people choose to be apart of, the probability is higher that people will catch on and begin to embrace the cause. I believe our Christian churches can make a difference because we represent a large number of Americans. Churches already have great influence; just imagine what we can do if we used that influence to remind Godââ¬â¢s children about the world He created and how it is crying out right now for some love and attention. How to cite Christians Restoring the Environment, Essay examples
Friday, December 6, 2019
Mcdonaldization (1812 words) Essay Example For Students
Mcdonaldization (1812 words) Essay McdonaldizationThe McDonaldization of Society OutlineChapter 1McDonaldization is when a certain area starts to acquire efficiency, calculability, predictability and control. a. McDonalds as America-This is meant that McDonalds is a part of America and everything that other countries want in there country. It is a symbol of a growing culture. b. The long arm of McDonaldization- this long arm is McDonalds reaching out to every country. They are trying to put a McDonalds there, they want to dominate in every country. c. The dimension of McDonaldization- The four dimensions of McDonalds are:Efficiency- McDonalds is efficient in every way, best location, you can get your food quick, easy from going to being hungry to being full. Calculability- they sell everything in just the right proportions, for a good price. ââ¬Å"Bigger is betterâ⬠Control- they control everything, from lines being short, limited menu, few options and uncomfortable seats so the people eat quicker and leave quicker. d. Advantages of McDonaldization- there are lots of advantages: Wide rage of goods and services Availability of goods and services People are able to get what they want or get it almost right away conveniently Goods and Services are far more uniform qualitye. Critique of McDonaldization- this is meant by, that McDonalds has a lot of pluses,but it must certainly have a lot of downfalls. What is not McDonaldized?Things that arenââ¬â¢t Mcdonalized are small mom and pop stores and bed and breakfast inns. Most of the places that are personally runned not by big corporations. Chapter 2McDonalds had a few precursors before it became such a big company. They just didnââ¬â¢t pop up out of the thin air. Bureaucratization was a part of the growth people had to listen to each other. People had to carry out responsibilities. The Holocaust is compared as a McDonalized society. They had all the characteristics such as control, calculability, and efficiency. The assembly line was also very important, workers were not to do any steps that they were not to do, some of the parts had to move the least possible distance, machines were to move things not humans, and complicated movements are eliminated. Levittown was also a result of the assembly line. The Levit brothers put up house really quick using that method. The malls also were invented, they were good for many reasons. They had lots of stores under one roof, making it easier for people to shop instead of traveling to different places everything was under one room even a food court to eat. Chapter 31. Efficiency increases the pace of life. When you have efficiency it saves time and money. It keeps perfect timing production, faster services, streamlined operations and a tight schedule. Efficiency is choosing the optimum means to and end. The restaurant business really didnââ¬â¢t need efficiency, but it helped efficiency be turned into a way of life. 2. Home cooking- Efficiency was created with home cooking by creating supermarkets with food and all you have to do is go buy the food. You donââ¬â¢t have to go threw the hassles of hunting your food. TV dinners added to the efficiency. Cookbooks also added to the efficiency. Shopping- shopping was made more efficient when we created malls. Having all sorts of stores under one roof. Without having to travel from place to place and waste time. At a mall you have a food court movies and all kinds of stores to satisfy your needs as well as others needs. Higher Education- this has become more efficient in some ways. A while ago teachers used to grade papers by hand, know all they have to do is give a multiple choice exam and the machine will grade it for them saving lots of time. Essay: In Cold Blood as an Example of a New Litera Essay2. The fast food industry controls its product by serving it in a controlled proportions. Each product is served the same size every time. The process is controlled by the machines a lot of the work done to make the food is done by the machines. We only give the customer a certain selection so they canââ¬â¢t make up what they want. Thatââ¬â¢s how we control the customers. 3. Education- Class periods are controlled by the universities. The students leave at a certain time, no more no less. Even if the teacher is sin the middle of a lecture. Some schools require final grades within 48 hours after the exam, so that forces the teachers to have a computer-graded exams. Health Care- the control in the healthcare field is used by computers. You can find out a diagnosis from a computer without going to a doctor. Workplace- in the workplace the boss has the control. The workers are given a set of responsibilities to do and when they are done they pass it on. The workers are like the machines. Chapter 71. McDonaldizatoin may have some drawbacks. The drawback is that a lot of the things are de-humanizing. 2. Irrationality of Rationality- this is a term for the negative drawbacks of the aspects of McDonaldization. 3. Inefficiency- when there are long lines at the counter that is inefficient. When there is a long line of cars in the drive threw. That means not enough food is being made fast enough to keep the flow going. 4. It should be renamed expensive world because everything there is expensive. It is really not worth your time. With all the money you spend, you really donââ¬â¢t get that much fun time. 5. The illusions are made by all the characters of McDonalds, it even has a play ground. So everytime you go you get the illusion of fun and play even though they want your in and out of that place fast. Chapter 8The unpredictabilities of birth and death are going down. People now have the options on how to pick their child, whether to have a boy or girl. They are having designer babies. Basically, the parents can have what they want. People are even having designer deaths. They are getting crynologically frozen, so maybe in the future we can bring them back. Chapter 91. The forces that drive McDonaldization are materials interest, the culture of the U.S., which values McDonaldization as a end in itself and McDonaldization attainment to important changes taking places within society. 2. Fordism- Mass production, inflexible technology, standardized work routine, efforts to increase productivity. Post Fordism- Declining interest in mass production, shorter production runs, flexible production, more capable workers, greater differentiation. 3. Characteristics of Post modernism:Association with late capitalismLoss of historicityReproductive technologiesChapter 101. WE can deal with McDonaldizaion by living with it. a. Velvet cage- not a threat but a nirvanab. Iron cage- coldness, hardness and great discomfort, hates McDonaldization. c. Rubber Cage- these people like certain parts but dislikes others. 2. People were fighting against McDonaldization in many different ways. Some groups were saying that McDonalds was exploiting children. Other groups were saying that the food was not healthy and can cause clogged arteries. People would write petitions to keep them out of the towns.
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