Marketing audit of Nike - 3562 Words

MARKETING AUDIT PROJECT ON: SUBMITTED BY: ANOOP KHURANA -2012081 SHASHANK MAKKAR -2012*** MANRAJ SINGH SANDHU-2012136 OJASWI SHARMA-2012154 SUSHANT SHARMA-2012156 INDEX SR. NO. CONTENT PAGE NO. 1 INTRODUCTION 2 2 ENVIRONMENTAL ASPECTS †¢ ECONOMIC †¢ CUSTOMER †¢ COMPETITION 3 MARKETING ASPECTS †¢ OBJECTIVES †¢ STRATEGIES †¢ TACTICS 6 4 4P’S †¢ PRODUCT †¢ PRICE †¢ PLACE †¢ PROMOTION 9 5 MANAGEMENT INFORMATION SYSTEMS 11 6 ENVIRONMENTAL ANALYSIS 12 7 CONCLUSION 16 8 RECOMMENDATION 16 9 BIBLIOGRAPHY 18 INTRODUCTION Nike is an incorporated company†¦show more content†¦The company believes that demands from international markets will increase in future. Nike must cater to a large portion of the new generation that demands the latest trends and styles. Nike should take into account the changing US demographics due to the rising proportion of Hispanics, Asians, and African Americans. These groups have different preferences that Nike should be able to satisfy. Nike should identify the next generation of loyal customers and provide for their needs. COMPETITION Who are the companies or brands with which the organization or brand competes? What are their sales and market share trends? How do their approaches to the market differ from the organizations, and from each other? Are there any specific weaknesses in any competitors that can be turned into opportunities? Are there any specific strength that are major threats? What adjustments have been made? Succeeded or not? What other changes are being contemplated? Why? Competition is very fierce due to the number of companies competing for sales. Lots of money goes to marketing and promotions using various channels to reach the young demographic group of consumers who spend the most money on Nike’s products. Growth is slowing down in the athletic footwear industry. But new markets are emerging with high growth rates. These markets include extreme sports market and the corporate merchandise market. Nike’s global market share was an impressive 30.4% in 1998. TheShow MoreRelatedA Critical Tool Of Human Resource Management For Lean Manufacturing At Nike824 Words   |  4 Pagescritical tool of Human resource management for lean manufacturing at Nike, it helps to utilize their labor force’s continuous improvement by providing practices. The management at form of standardized CI such as quality award, institute improvement, external benchmarking programs. Additionally, Nike’s scoring card established to ensure all staffs by performing at Nike’s standards. Though this new standard of factory self-governance, Nike is allowed for notifying their essential attention and resourceRead MoreThe Nike Inc. Company945 Words   |  4 PagesIntroduction The Nike Inc. company â€Å"Just Do It† logo encourages many to be motivated to push themselves to work hard and to feel good about themselves. The Nike Inc. shoe industry has marketed their sneakers through popular icons such as sport players. 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